Shopify multilingual: how to translate your store and boost your international sales Shopify is one of the most powerful e-commerce CMSs for growing an international business. Thanks to its flexible features and the many available translation solutions, it allows merchants to adapt their store into multiple languages and reach a global audience. But how do you properly translate your Shopify site? Between different methods, available tools, and SEO best practices, it's essential to structure your project to ensure effective results. In this article, we explore the most suitable solutions for translating a Shopify site, as well as the key steps to a successful implementation. 🏆 Why properly translating your Shopify site is essential Translating an e-commerce site is more than just converting text from one language to another. A good translation should be smooth, natural, and culturally adapted. ✅ Increase your revenue: reach new markets and customers ✅ Improve international SEO: optimize your ranking on Google and other search engines ✅ Build brand credibility: good translation builds trust ✅ Improve user experience: offer a fluid and localized customer journey ⚠ Only 5% of websites are multilingual, yet 60% of consumers prefer to browse in their native language. There is a real opportunity for merchants looking to expand internationally. 🔍 The different translation methods 1️⃣ Automatic translation Most Shopify plugins offer automatic translation of content. This method saves time and reduces costs, but it has its limitations. ⚠️ Brand issues: translation errors can damage your image and credibility. ⚠️ SEO [...]

Photo by Austin Distel A SaaS (Software as a Service) is a software solution accessible online, usually offered as a subscription. Unlike traditional software, it does not require any installation on the computer. The translation of a SaaS is not limited to transposing words from one language to another.It is a complex process, combining linguistic, cultural, and technical adaptations. Milega, your multilingual expert agency, answers any questions you may have about the translation of SaaS: Should a SaaS be translated or localised? What specific elements of a SaaS require translation? What are the challenges when translating a SaaS? How to successfully complete this project, step by step? What are the best practices to ensure the best translation for SaaS? 1.   Translation or Localization of a SaaS? When it comes to internationalising a SaaS, good translation isn't always enough. Let's take a simple example: the date format. In the United States, a user who wants to note the date of 5 November will write "11/05/2024", while in Europe, this same notation corresponds to 11 May. Far from being trivial, this type of detail affects understanding and the user experience. This is why it is important to go beyond simple translation, and to move your software solution through a Localization process. The Localization will focus in particular on the following points: 1.1.     Conversions and formats The currencies: Localization ensures that the amounts on your SaaS are consistently and accurately converted into the local currency. Units of measurement: Many vary [...]

Photo of Sumanley International netlinking is an SEO strategy that seeks to obtain inbound links (backlinks) from other websites, improving natural search engine optimization. To create a solid multilingual netlinking strategy, it’s essential to create content in the local language on other sites in the target country, with anchors pointing to the corresponding language version of your own site. Milega, our linguistic services agency, has created this article to share the best advice and answer all your questions: What elements should you analyze before implementing an international netlinking campaign? What role does translation play in an international netlinking strategy? How should you choose a translation agency to optimize your multilingual netlinking strategy? What are the best practices for implementing an international netlinking strategy? 1-What elements should you analyze before implementing an international netlinking campaign? You’ll need to take a number of key elements into account to create an efficient international netlinking campaign: The target market. Understanding the specificities of every market (language, consumer behaviour, legislation…) means you can adapt content and maximize the impact of backlinks. Trends in research. Researching the target country’s popular keywords is crucial, allowing you to adjust the SEO strategy and select the local public’s most searched terms. Leading search engines. Google may be the dominant search engine, but some countries have their own (for example, Baidu in China and Yandex in Russia). It’s, therefore, essential to adapt your strategy according to their algorithms. Trends in content consumption. Understanding how internet users [...]

Whether you’re hearing the term hreflang tags for the first time or are seasoned in the school of SEO tags, we’re going to share the things you should know to bolster your multilingual SEO strategy and enhance your user experience.     In this guide, you’re going to learn precisely what a hreflang tag is and why it’s crucial for your strategy. But before we begin, there are a few things you need to define before launching a website in different languages.  These include: Domain selection Geographic and language targeting A hosting solution, etc Once you’ve established these, the best way to achieve international SEO success is to find a web translation agency that offers SEO translation and, when necessary, content localisation.   An agency can support you in developing a multilingual SEO strategy with essential elements, such as link building and SEO tags. Link building focuses on acquiring hyperlinks from other websites on your own site, while SEO tags, encompassing hreflang tags, involve optimising HTML elements within your own website.    Here’s what we’ll cover in this article: What are hreflang tags? The SEO impact of hreflang tags on multilingual sites Which search engines support hreflang tags?    Hreflang tag structure and placement Mistakes to avoid when implementing hreflang tags What are Hreflang tags? Hreflang tags are a type of SEO meta-tag. They are HTML attributes that specify the language and geographical targeting of a webpage. Think about when you visit a webpage. Most of the time, you’re shown a [...]

The arrival of Google Gemini, Chat GTP, Claude and a host of other AI language models have been making steady waves in the translation industry. They promise enhanced quality, real-time communication and a list of multilingual capabilities that might even surprise you. But is translation with Gemini good enough for your business? Can it translate multilingual website pages accurately? Offer transcreation services? That’s what we’re about to find out. Already have a translation project in mind? REQUEST A QUOTE Gemini by Google, previously known as BARD, was released on 6th December 2023, with subsequent updates since. It’s Google’s most advanced AI model, designed to process and integrate multiple types of data including text, images, audio, video and code. This multimodal functionality is what makes it a versatile tool for a range of uses, including translation. But when does it make sense to translate with Gemini, and when should you be trusting your website translations to translation agencies who incorporate human translation? Here’s what we’ll cover in this article: How to use Gemini for website translations The key features of Gemini The advantages of translation with Gemini The limitations of translation with Gemini How to use Gemini for website translations Gemini comes in three sizes, each optimised for different levels of complexity and tasks. 1. Gemini Nano Nano is suited to on-device translations such as mobile apps or small-scale websites. While it offers basic translation capabilities, it may not handle complex queries as effectively as larger [...]

The world is getting smaller, and communication across languages is more important than ever. But with so many translation options available, how do you get the best results? The truth is, it's not a choice between AI and human translation. It's about harnessing the strengths of both. In this article, we'll break down the advantages and limitations of artificial intelligence, revealing a powerful method for achieving outstanding quality, consistency and cost savings in your translations. Forget the clunky robots of sci-fi movies. Today's AI is a sophisticated learning machine, analysing vast amounts of data to become a surprisingly adept language translator. But this doesn't spell doom for human translators. Instead, AI acts as a powerful partner, handling repetitive tasks with lightning speed. Human experts can then focus on the nuances AI can't grasp, ensuring your message resonates culturally and ignites the right spark, especially for multilingual website translation. Think of a showcase site – you want visitors captivated by the elegance of your brand, not confused by a robotic translation. This is where trusting a translation agency's expertise becomes critical. They'll leverage the AI-human synergy to craft translations that are both accurate and culturally fluent, propelling your global presence to new heights. Here’s what we’ll explore in this article: What happened before AI? The advantages of AI translation The limitations of AI translation The importance of human translators How to get the most out of AI & human translation So, if you're a business, marketer or anyone looking to [...]

Google SGE (Search Generative Experience) is a new chapter in the chronicles of AI for general public use. The plot first gained momentum in November 2022, when ChatGPT became available to the masses, and millions of internet users rushed to try out the new technology. The result? Widespread use of conversational and generative AI is now a reality. Today, ChatGPT has many competitors: Gemini for effective text generation, Perplexity for sources and quotations and Midjourney or Dall-E for creating images, to name but a few. All these chatbots require direct action from the user: create an account, connect to a specific URL, make a payment, etc. Providing artificial intelligence services without requiring input from the internet user marks a new era. Microsoft laid the groundwork for this in February 2023 when it integrated Bing Chat into its search engine. Google’s response was swift, and it launched its Search Generative Experience in November 2023 — an innovation that raises a lot of questions. What exactly is Google SGE? What are its capabilities? What countries is it available in? Is SGE reliable? How does SGE impact SEO? How can you prepare your website for Google SGE? As specialists in multilingual content for international websites, Milega is keen to explore all these questions, and now we’re here to give you the lowdown! What exactly is Google SGE? Search Generative Experience starts just like any other standard Google search. However, the suggested results are enhanced by AI, and a response to the query [...]

It’s a project that involves the process of translating content from one language into multiple languages to cater to diverse audiences. This can include translating website content, product descriptions and marketing materials to reach global markets effectively. For web translations specifically, the focus is on adapting digital content such as website pages, blogs and online resources to enhance accessibility and engagement for international users. Multilingual professional translation services play a key role in this process, ensuring your translations are accurate and culturally relevant. Before project execution, the translation agency and the client need to agree on the service cost and scope of work. This ensures that the budget is aligned with your business. The agreement sets the foundation for a successful multi-language translation project, allowing for efficient collaboration and quality outcomes, tailored to specific language needs and cultural contexts. Translation projects typically involve several stages to ensure a successful outcome. In this article, we’ll walk you through every step of the process so you understand how to achieve the high-quality translations you need to connect with global audiences. Here are the steps involved in a multilingual translation project: Defining your translation project Selection of translators Content preparation Translation Revision and correction Let’s dive in. Step 1: Defining your translation project The first stage is planning. This step involves defining your project objectives, the scope, target languages and timelines. Key tasks include identifying resources, establishing communication channels and outlining your project milestones. Here are some of the key things to [...]

Photo by Clark Tibbs When you hear the phrase ‘Finger-Lickin’ Good’, you immediately think of the fast food giant KFC. But what happens when a phrase is translated without context and creativity? In the 1980s, KFC ventured into China and sought to make a memorable entrance. They translated their renowned slogan into Mandarin. However, instead of employing transcreation, they opted for a literal translation resulting in 'Eat your fingers off'. Not so appetising, right? Had KFC utilised transcreation, they could have conjured the same tantalising imagery as their original. Let’s learn how. A Transcreation service involves transforming an existing piece of content into something that retains the original message but incorporates cultural references that resonate with the intended target audience. The term ‘transcreation’ blends translation and creation, sometimes referred to as creative translation. It’s predominantly employed for marketing materials such as slogans, advertisements and packaging. The objective? To make the audience feel as though the message was initially crafted in their language. A successful transcreation will elicit the intended emotions, maintain the brand’s voice, and prompt the audience to take action. In this post, we will explore: Transcreation vs translation When to use transcreation Examples of good transcreation The steps involved in transcreation Transcreation vs translation: What’s the difference? At this point, you might be wondering, what’s the difference between transcreation and a proficient translation? It's an intriguing comparison, and we’re going to share how each linguistic service varies. In essence, translation involves replacing words in [...]

Being at the cutting edge of your field is vital, especially in the translation industry! That’s why Milega develops and enhances its range of services and processes every year. In 2024, we’re integrating artificial intelligence and new translation technologies into our services as part of our commitment to offering the most effective translation, transcreation and SEO localization possible. AI and translation: how we use artificial intelligence to produce optimal translations Artificial intelligence is transforming the translation industry. However, while it is opening up new horizons, it can’t replace a professional translator. Only a human translator can produce results that are 100% tailored to a client’s needs and expectations. This year, Milega is evolving in order to meet client expectations as swiftly as possible. As part of our development, we’ve integrated artificial intelligence into our translation processes to produce top-quality translations even more quickly. At Milega, we predominantly use AI for: Glossary creation/semantic analysis of your business sector: glossaries are a collection of words and expressions, and since each company has its own specific terminology and vocabulary, we create a unique glossary for each one. This glossary helps keep your brand’s voice consistent, no matter where in the world you’re active. Machine translation enhanced by glossaries: like all translation agencies today, we use professional machine translation software to speed up the translation process. Using our glossaries and native translators, we enhance these machine translations, ensuring they’re perfectly adapted to your target audience, your expectations and search engine requirements. Keyword research: [...]

Believe it or not, in the global marketplace, linguistic nuances can make or break deals. Having accurate and culturally resonant content has never been more important. Whether you’re a company about to scale for the first time or a global enterprise ready to move the goalposts further, a professional translation company can help you transform your content into business growth. In this post, we’re going to cover what a translation company is and explore 4 reasons why your business should be using one Translations are complex Translation companies are efficient Your business benefits Translation agencies are tailored to you Translation companies offer professional language translation services. They convert written or spoken content between different languages for businesses and organisations using professional translators and, in some cases, like us at Milega , AI technology to enhance efficiency. Their goal? To facilitate effective communication across linguistic and cultural boundaries by providing high-quality and reliable translation services. Let’s dive into the reasons why your business needs a translation company.  1. Translations are complex If you’ve ever translated content for your business before, you know it takes a lot more effort than popping your text through an online instant translation tool. Translation is an intricate dance of cultural nuances, industry-specific terminology and linguistic finesse. The tricky part is striking the right balance between the literal meaning and the contextual and cultural significance of the content. Google Translate and DeepL may provide a quick fix, but they often fall short when it comes to [...]

Find out through practical examples which key meta tags for SEO every translator should know to be able to deliver a quality website translation.

When it comes to translating your Shopify site, it is important to make sure that your online store is accessible for customers worldwide. At first glance, that might seem like a simple task, but translating a website involves a lot more than just swapping its words from one language into another

In this article we explain to you what a search intent is in SEO, the different types of intents and why they are important in SEO translation.

In this article, we will take a look at the steps a website translation agency takes when providing a SEO translation. But before we focus on the details, let’s start by establishing what we mean by natural referencing or SEO.

Not to be outdone by ChatGPT, in its annual conference for developers last May, Google launched Bard: its AI-assisted chatbot, made available in Europe in July. It offers similar features to ChatGPT and is based on the LaMDA (Language Model for Dialogue Applications) model developed by one of its expert teams.

The new ChatGPT conversational model, developed by OpenAI, has quickly become a web necessity. The prototype’s capabilities are simply immense. You can ask ChatGPT almost anything and the programme will answer you almost immediately. […]

Are you about to open your website to a new foreign market? Have you chosen to use an external service provider for your website content translation? What a great idea! […]

So, have you decided to open your business up to an international market? Are you wanting to translate your website into your target languages? Why is it important to invest in a professional and reliable per-word rate translation service? […]

Financial translation is a real challenge! The financial sector is constantly evolving and has undergone many upheavals in recent years. This is partly due to new emerging technologies; for example, fintechs and blockchain. […]

Are you about to have your website translated, but not yet chosen your service provider? Is considering only the cheapest per-word rate translation when choosing your translator a wise decision? […]

With an increasingly global economy, international relations are becoming more frequent between companies and individuals, and even between individuals themselves. […]

Do you want to translate a website, but not have all the legal information relating to the target country? In order for your site to ensure compliance with translation regulation and local laws, it is preferable to call on a translation agency. […]

Does your company have an e-commerce site and are you planning to open your market internationally? Are you a communications or marketing manager and in charge of part of this project’s development? Are you planning a website translation? […]

Would you like to have your website translated by a professional? You’ve made the right choice! Calling on website translation experts is the only way to receive a perfect translation. […]

If you’ve never needed a translation service, you might want to hire translators to have your website translated. […]

Do you have a website or e-commerce site? Do you want to optimise it and have it translated into different languages? Are you thinking of entrusting your website to a web agency to translate? Are you thinking of creating a retail or showcase website with several versions in different languages ​​for your target countries? Are you at a loss at where to start? […]

Want to have a website translated and thinking about using machine translation? Although this solution may seem attractive, due to its speed and low cost, using machine translation to fully translate a website is a huge mistake. […]

Do you need to translate a website or e-commerce site? Are you thinking of entrusting a translation to a translator without much knowledge of your topic? If your website deals with a very specific subject, you should certainly think twice! […]

PDF (Portable Document Format) is one of the most popular file formats, and for good reason: PDF documents are designed to be shared without compatibility issues. […]