Hreflang tags: A guide to international SEO success
Whether you’re hearing the term hreflang tags for the first time or are seasoned in the school of SEO tags, we’re going to share the things you should know to bolster your multilingual SEO strategy and enhance your user experience. In this guide, you’re going to learn precisely what a hreflang tag is and why it’s crucial for your strategy. But before we begin, there are a few things you need to define before launching a website in different languages. These include: Domain selection Geographic and language targeting A hosting solution, etc Once you’ve established these, the best way to achieve international SEO success is to find a web translation agency that offers SEO translation and, when necessary, content localisation. An agency can support you in developing a multilingual SEO strategy with essential elements, such as link building and SEO tags. Link building focuses on acquiring hyperlinks from other websites on your own site, while SEO tags, encompassing hreflang tags, involve optimising HTML elements within your own website. Here’s what we’ll cover in this article: What are hreflang tags? The SEO impact of hreflang tags on multilingual sites Which search engines support hreflang tags? Hreflang tag structure and placement Mistakes to avoid when implementing hreflang tags What are Hreflang tags? Hreflang tags are a type of SEO meta-tag. They are HTML attributes that specify the language and geographical targeting of a webpage. Think about when you visit a webpage. Most of the time, you’re shown a [...]